With the smartphones in hand, two-thirds of the smartphones are interested in buying from a company which has its own website and have required information online. It has become a very important factor for even small stores to have a website online and market their products through these websites.

Stylish name boards before the storefront, handing out the cards in the events, distributing the flyers are the age-old techniques. With the advent of smartphones, people are much interested in learning more and more information about a seller online.

If you own a business, then there is a scope for each visitor to your website turning into a potential customer. So you have to make sure that your online presence is strong enough to drive in the customers for your store. If you want your company to rank top in Google My Business, then you have to be in the top position in three factors. They are

  • Relevance
  • Prominence and
  • Distance

It is important to enhance your website in all these three modules. This will help you in getting more traffic to the website as well as more customers to the offline store. An SEO friendly website is very important for the success of any company these days.

Read More – How to Boost Bookings and Conversions with Google My Business Page Posts

This is the first thing that you have to consider on the local Google My Business checklist. Relevance is one of the main parts of the algorithm and the business owners should make the website as relevant as possible in order to make the website a success. The profile on GMB must be as relevant as possible for your business. Here is the complete guide on how to make your GMB profile more relevant.

Choose the perfect category

Google My Business has a whole set of categories and some of them even sound similar. But do not fall for the similar names. You have to observe the categories keenly and mention the one that represents your business exactly. You should take utmost care while selecting a particular category.

Add As Many Keywords Required in the Description

Everyone who is familiar with SEO would have an idea about keywords. These keywords play an important role in the searches. So make sure that you include all types of relevant and meaningful keywords in the 1000 words description box.

Give the Complete Business Information

This is one of the most important things that you have to do. Give all the required information that Google asks you. It is very important.

Prominence

This is the one thing which can be influenced by the businesses. The prominence of a GMB profile can be increased in various ways. There are so many things that one can include in their website to make it the most prominent website on GMB.

  • Addition of images
  • Reviews for the profile
  • The signage of the business in the offline world
  • Enhanced web presence

Read More: Search Engine Ranking Signals that Really Matter in 2018

Location and distance between the customer and store play an important role in GMB. Google provides the customers with the nearest results possible. There is nothing much a business can do with this except using a tactic. You can create a page in your website which includes the areas around you and links it with GMB. Make sure that the place name that you are planning to add is phrased in a high volume keyword.

These are just some of the tactics that one can use while optimising their site. It is important to hire an SEO company for the better online presence of a business.