News headlines and media reports don’t always represent the whole truth about nutrition, diet and exercise benefits or risks. We’ve heard about sugar and salt contents spiralling in low fat foods and there is a misconception that every type of fat is to be avoided. Protein shakes and food items are in high demand from gym users, but these same consumers could be neglecting their hydration levels through a lack of knowledge.
It’s been noted by officials that many visits to the GP have their roots in nutrition and hydration level flaws. Informal, accessible education via nutrition PR is vital.
Organisations including the British Nutrition Foundation provide data which counters inaccurate or worrying reports for consumer confidence and safety but it is imperative that manufacturer claims about any food or drink product can be substantiated so a positive food public relations campaign incorporating nutrition PR can be executed to optimise the conversion of interest in to sales.
BNF statistics show that nearly 7/10 men and 6/10 women suffer from being overweight in Britain. Therefore “healthy” alternatives must be presented as not only nutritional but tempting to divert attention from less suitable options.
Food publicity campaigns rather than advertising achieves effective results because consumers are bombarded with hundreds, perhaps thousands, of adverts every day and grow resistant, weary or dismissive of them. Food public relations is trusted more readily, and this equates to up to 7 times the beneficial effect to the food manufacturer or retailer.
Food publicity takes several forms and when you secure the expertise of food and nutrition PR specialists like Ceres PR, the tools and approaches are highly productive.
- Media: B2B and B2C.
- Creative content which can be shared: including brand storytelling.
- Outreach via digital channels: e.g. social media platforms.
- Food PR events: Stand creation, demonstrations, meet and greets.
After years of experience across food and drink campaigns, the industry leaders know what works and they’ll think outside the box to achieve goals. No two clients or food publicity campaigns are identical.
Specialists learn about the company and product they represent and establish the unique selling points, nutritional capabilities and target markets. Their skills launch and maintain the success of new products through public relations or reintroduce and reenergise items and brands to consumers if they have seemingly lost their allure and strength.
Ceres PR works with nutritionists, dieticians and home economists as much as photographic and style experts, producers and directors, so for a complete and positive experience, choose your food publicity firm carefully; it can make a vast difference to the success of products and effectively communicating nutrition PR that creates a sense of need and immediacy in the consumer within the core markets.
Please don’t aim to replicate the excellent effects provided by food public relations firms in-house, this is often a waste of time, resources and money. You’re an expert in your field; allow a PR company to concentrate on their key area. You’ll be gratified that you did.