Should your business startup have a website? Yes! If you are a business owner who is just starting out, you may think that there is no benefit in having a professional site since you can do everything on social media. This perhaps explains why many startups and small businesses in Canada don’t have business websites. A survey conducted by the Canadian Internet Authority found out that only 41 percent of small businesses in Canada have a website. So, why should every business startup have a website?
Offers You Online Presence
Unlike the traditional brick-and-mortar location which only opens for a few hours a day, your website is open 24/7, 365 days a year. It offers your business an online presence that offers prospective clients the much-needed convenience of reviewing your services and products even when your physical store is closed. With a wide range of interactive features, people who visit your website can conduct you, schedule appointments, or purchase your products directly through your website.
A Website Will Help You Grow Your Business
The primary goal of every business startup owner is to expand the market and reach out to as many new customers as possible. Although face-to-face marketing can be essential, a cheap business website offers you an opportunity to market your business to millions of people online. With a simple business website, you can sell your products online and ship them to your clients anywhere in the world. In fact, more than 80 percent of Canadian small business owners acknowledge the fact that a website has helped them grow their business.
Your Customers Expect It
If this was the only reason on our list, it could be enough to explain why every small business requires a website. Today, at least seven out of ten consumers expect business brands to provide online content about their products and services while more than half will automatically head to a brand’s website for product information. You may push away your clients if you don’t have a business website.
A Website Also Gives Your Business Credibility
As mentioned above, a substantial number of consumers expect businesses to have websites. Not have a business site raises a lot of questions among your prospective clients. Are you technologically illiterate? Don’t you understand the importance of a business website or is your business just broke to the extent that you can’t afford to do this? These are things that you don’t want your customers to think about your business.
It Offers You an Additional Marketing Channel
Having a business website gives you n automatic online presence and an avenue through which you can reach millions of prospective customers. Think of your site as an online billboard. You have another opportunity to introduce people to your brand, products, and services. Your customers also have another way of finding you anytime anywhere.