When it comes to the startup scene, the wedding industry remains a dark horse. While there’s been some innovation here and there, this is one field that’s definitely in need of some disruption. And if you’ve been considering launching a new startup soon, then looking into this one isn’t a bad move. That’s why I’m offering a few helpful tips on how to get started. Check them out below:
Get A Lawyer To Start Set Up
As it goes with any venture that you’re starting, bringing on a lawyer can not only help protect your ideas but additionally give you a sense of security over your offerings. Although it might seem obvious, this is one aspect a lot of startups overlook, only to find themselves in a position where either someone stole their idea or brand. Which, if you’re looking to protect against, then bringing on a lawyer is a must.
Believe it or not, if you work efficiently, then hiring along a lawyer doesn’t have to be as expensive as you might think. In fact, as noted by UpCounsel, with the average junior lawyer starting at $150 per hour, the overall value could be well worth it in the long run. Try looking into services offered by startup lawyer Aaron Kelly, who’s great with helping up-and-coming businesses. All-in-all, take your time with approaching your choice, ensuring that whoever you pick, is someone dedicated to making your wedding startup take off.
Draft Your Business Plan
Once you’ve gotten yourself legally protected, the next step in getting your wedding startup together ready is establishing your business plan. A well-crafted plan is not only going to be what guides your decision making but the types of goals you’re going to set as a company. As silly as it sounds, a lot of businesses neglect to reach for the stars with their efforts, instead of being complacent with their routine efforts. As noted by Wanderlust Worker, in a study conducted by Harvard Business School on MBA students, the 13 percent of the class that wrote down goals ended up being successful than the 86 percent that didn’t. This goes to show that if you want to have a successful business, having a solid business plan is a must.
When drafting your business plan, there are a few different templates out there you can execute. Some are going to hold more visual cues than others, but the overarching goal is to find one that works within the ideas of how your wedding startup is structured. Additionally, while it’s good to follow templates, be mindful that the overall direction of your business should be something you ultimately pinpoint from the perspective of a strategic vision. And if this sounds overwhelming, then looking at some other people that have been successful in the wedding industry can be a reliable place to start.
Although you might not be able to find a tremendous amount of case studies for the wedding industry, a good place to start is by looking at those newcomers that are taking a different approach to the traditional models in the field. For example, Azazie is a dressmaker that sells directly to the consumer without the need for in-person fitting. While they take a traditional medium, they offer a new methodology for how to get the job done, which should be a primary focus for your startup. Make no mistake; this is one of the hardest parts of starting any business, but also fundamental to your future success.
Get Started On Marketing Early
Finally, as you start to formulate your wedding business and start executing, you should consider possibly starting to market early. As this can be one of the most competitive industries out, seeing where you can get an early advantage can be one aspect that might mean the difference between if your business is profitable or not…or even how long it survives. That’s why not only knowing where your business is better but also working towards educating others about that is crucial, especially if you’re trying to be first to market.
For most the wedding industry, a lot of the marketing aspects will seem pretty intuitive. Strategies like social media and whatnot might take some work as actual marketing practices but will feel relatively natural once you start digging through the proper steps. Additionally, as noted by Search Engine Journal, with 93 percent of online experiences beginning with search, getting started early with SEO can give you a competitive advantage. For example, if you’re looking to offer a tool to find mountain weddings, then learning how to own the search terms “mountain+wedding+region” could give you a huge advantage. All-in-all, see what marketing practices might make the most significant difference to you, as this will be one of the most important aspects of your success.
What are you most excited about with your wedding startup? Comment with your answers below!